New Directions in Evangelism

What might chocolate chip cookies have to do with the Christian message?

Evangelism today is challenging. In our mean world of controversy and polarization, Christians have adapted well to the surrounding culture. We are now best known for our mean words and actions.

Galleta_con_trozos_de_chocolate
Photo credit: Procsitas Moscas

Both undermine our efforts to share the gospel. We call our message good news. But many outside the church hear it as bad news. Our words come across as hollow and inauthentic. Instead of enticing people into our fellowship, we drive them away.

How do we change that dynamic? By acting out kindness, says Andrew Ponder Williams, a campus minister in southern California, in a blog posting titled Kindness is the New Evangelism. He describes the power of simple kind acts such as handing out free cookies to people passing by on the street. The unexpected free gift puzzles people, opening an opportunity for conversation.

I found it a very thoughtful essay. It sent my thinking into new directions. I think it might do so for you, too. I would encourage you to click on the link above and read it for yourself.

One thought on “New Directions in Evangelism

  1. Judy Brown

    Gordon, there is a very famous man who said that “kindness is the most powerful word in our language..”  Of course, Now, I can’t remember who said it.  I agree, and think it goes along with the golden rule.  All religions seem to believe in that.  Wouldn’t it be wonderful if that could be everyone’s priority?   Judy

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